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I recently had the great pleasure of designing the visual identity for La Route du lait, a Montreal organization promoting breastfeeding in the community and specifically in commercial spaces. La Route du lait (the milk route) is creating breastfeeding friendly routes throughout Montreal by signing up local merchants who welcome breastfeeding moms and babies into their stores with a comfortable place to nurse and no purchase necessary. I remember as a new mom being a little terrified to leave the house with Edwin for that very reason—where was I going to breastfeed him in the dead of winter? The shopping routes are going to be so wonderful for new moms—yay La Route du lait, yay Nourri-Source, and yay Montreal!!

It was my wonderful friend Claudia works for Nourri-Source Montreal that recommended me for the project. Merci Clo!

Happy Wednesday!
xo Bess